As a property owner in today’s increasingly connected world, you may be sitting on an untapped revenue opportunity – passive signal intelligence. Companies like Klok Applications are pioneering ways for property owners to monetize their buildings’ wireless environments.
What is Passive Signal Intelligence?
Passive signal intelligence involves capturing and analyzing the radio frequency (RF) signals present in an area from sources like mobile devices, wireless networks, and IoT sensors. This data can reveal valuable insights about human presence, movement patterns, and space utilization without compromising individual privacy.
The Revenue Opportunity
Property owners can generate new revenue streams from their properties’ wireless fingerprints by partnering with firms specializing in passive RF data collection and analysis. Here’s how it works:
1. Install Sensors
Discrete RF sensors are installed throughout a property to monitor the wireless signal landscape continuously.
2. Capture Data
The sensors passively capture metadata about wireless signals, such as signal strength, frequency, and essential device characteristics—no personal or private data is collected.
3. Analyze Insights
Advanced algorithms analyze the RF data to derive anonymous insights like occupancy levels, dwell times, foot traffic patterns, and space utilization metrics.
4. Monetize Data
Property owners can monetize these valuable insights by:
– Providing data to third parties (e.g. retailers, advertisers) for analytics
– Optimizing property operations/layouts based on utilization insights
– Creating new smart building/prop-tech services powered by the RF data
The Benefits
Beyond the revenue generation aspect, passive signal intelligence can provide property owners with a competitive edge:
– Enhance tenant experiences by optimizing space usage, amenities, and foot traffic flow based on data-driven insights.
– Reduce operating costs by improving energy efficiency and space management informed by actual occupancy patterns.
– Attract tenants by offering cutting-edge smart building capabilities powered by rich wireless intelligence.
– Future-proof properties by laying the foundation for new innovative services as the IoT and 5G ecosystems evolve.
As pioneers in this space, Klok Applications is paving the way for property owners to unlock value from an untapped resource – the wireless signals already permeating their buildings. By leveraging passive signal intelligence, forward-thinking owners can generate new revenue while enhancing operations and tenant experiences.
Citations:
[1] https://www.goldmansachs.com/intelligence/pages/top-of-mind/commercial-real-estate-risks/report.pdf
[2] https://www.beyondpricing.com/blog/what-is-airbnb-rental-arbitrage-and-is-it-right-for-you
[3] https://www.rer.org/policy-issues/
[4] https://www.grandviewresearch.com/industry-analysis/indoor-distributed-antenna-systems-market-report [5] https://www.pwc.com/jg/en/publications/etre_us_2019_report.pdf