The Benefits of Store-as-a-Medium

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Companies like Intel see significant benefits in promoting the “Store-as-a-Medium” or concept, which treats physical retail stores as advertising and engagement channels. Here’s a summary of the key benefits for Intel and similar technology providers:

1. New revenue streams: By enabling stores to become media channels, Intel and its partners can help retailers monetize their physical spaces through advertising, precision marketing, and engaging digital experiences. This unlocks new scalable revenue models for retailers[4].

2. Driving technology adoption: The Store-as-a-Medium model requires investments in digital signage, smart shelves, interactive displays, IoT sensors, and edge computing infrastructure from companies like Intel. This drives the adoption of Intel’s processors, networking gear, and other hardware at the retail edge[3].

3. Thought leadership and market influence: By positioning itself as a thought leader in the Store-as-a-Medium space, Intel can increase its influence and market reach within the retail industry, potentially leading to more technology sales across its portfolio[3].

4. Ecosystem development: Intel is actively working to create a supportive ecosystem for Store-as-a-Medium, collaborating with partners across packaging, supply chain, data analytics, and in-store experience domains. This ecosystem approach can strengthen Intel’s retail offerings[4].

5. Global scale opportunities: Intel’s global reach and enterprise sales teams give it an advantage in promoting Store-as-a-Medium concepts to major retailers worldwide, opening up large-scale deployment opportunities[3].

6. Brand reinforcement: Successful Store-as-a-Medium implementations showcase Intel’s capabilities in edge computing, IoT, AI, and digital transformation, reinforcing its brand value proposition for retailers embarking on digital initiatives[3].

By embracing the Store-as-a-Medium vision, companies like Intel and Klok Applications aim to drive the adoption of its technologies, enable new revenue streams for retailers, establish thought leadership, and develop a robust ecosystem around immersive, data-driven retail experiences powered by its silicon solutions.


[1] https://www.intel.com/content/www/us/en/cloud-computing/storage-as-a-service.html 

[2] https://www.hp.com/us-en/shop/tech-takes/ecommerce-vs-online-marketplace 

[3] https://www.insight.tech/retail/the-medium-is-the-message-for-brick-and-mortar-retail 

[4] https://www.retailtouchpoints.com/topics/retail-store-design/in-store-innovation/to-make-store-as-media-a-success-the-retail-industry-needs-a-supportive-ecosystem [5] https://www.patent-art.com/knowledge-center/smart-shelves/